제목(국문)
담뱃갑 경고그림 메시지의 커뮤니케이션 효과

제목(영문)
Effects of Pictorial Cigarette Pack Warnings on Smokers and Nonsmoker’s Perceptions of Treat Appeal and Willingness to Quit Smoking

논문저자
박노일,정지연,문지원,정지혜,박아현

학술지
언론정보연구 제55권 제4호

게재일자
2018.11.

링크
https://www-dbpia-co-kr.libproxy.cha.ac.kr/journal/articleDetail?nodeId=NODE07558782

초록(영문)
In communication studies, there has been a lack of discussions on the effectiveness of the pictorial cigarette pack warnings. This study aims to investigate the changes in perceptions of threat appeal for smoking and willingness to quit smoking among smokers and non-smokers before and after the introduction of pictorial cigarette pack warnings on December 23, 2016 in South Korea. For these research purposes, his research conducted surveys to 1198 persons (1st wave: smokers=168, non-smokers=568; 2nd wave: smokers=118, non-smokers=344). The results showed that the nonsmokers had increased their perceptions of threat appeal and willingness to quit smoking than the smokers even when the non-smokers’ demographic characteristics, smoking attitudes, degree of exposure to cigarette pack warnings, and smoking cessation campaign involvement variables were controlled. however in the smokers group, pictorial cigarette pack warnings only affected the perceived threat of smoking, but did not render a meaningful effect on improving willingness to quit smoking. This study suggests that, for non-smokers, the pictorial cigarette pack warnings has effects on their perceptions of threat appeal and willingness to keep away from smoking but, it has limitations for smokers to increase their willingness to quit smoking.