제목(국문)
뉴스 기사 속 노인의 특성 및 기사의 논조가 노인 태도, 정서, 그리고 고령친화정책에 대한 태도와 지지의도에 미치는 영향
: 지각된 통제성의 조절효과를 중심으로

제목(영문)
The Effect of Stereotype Content and Valence in a News Story about Older Adults on Attitude and Affective Response toward Elderly, and Attitude and Support Intention toward Senior-Friendly Policies : The Moderating Role of Perceived Controllability

논문저자
오현정,김정환

학술지
한국광고홍보학보 제23권 제3호

게재일자
2021.07.

링크
https://www-dbpia-co-kr.libproxy.cha.ac.kr/journal/articleDetail?nodeId=NODE10585240

초록(영문)
Although South Korea is one of the fastest aging countries, social status of Korean older adults has been consistently worsening. Focusing on the role of news media, the present study examines it the valence and the stereotype content of news stories about older adults influence young people’s attitudes and affective responses (i.e., compassion and empathy) toward older adults. This study also tests the moderating role of perceived controllability of older adults’ characteristics. A 2 (valence: positive vs. negative) by 3 (content: personality, competence, and appearance) factorial design was employed. Perceived controllability was treated as a within-group variable. The result of an online survey (N = 600) revealed the main effect of news valence, and the interaction effect between the valence and the stereotype content in the news. The interaction of perceived controllability and news valence was significant only for predicting compassion and empathy. Attitude toward senior-friendly policies was predicted by attitude and empathy, but intention to support the policies was predicted only by empathy toward older adults. The findings from this study provide implications to journalists and policy makers by highlighting the importance of promoting social empathy toward older people for smooth implementation of senior-friendly policies and systems.